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Terms

Plain English terms for working with WebCraft Pro. The legal version is at the bottom — same content, formal language.

What you’re buying

A productized website built and configured by WebCraft Pro to one of three fixed tiers — Starter (£950), Professional (£1,500), or Premium (£3,250) — plus any add-ons you’ve commissioned. Each tier’s scope is defined on the pricing page on the date you place your order.

Payment

We take a 50% deposit when you order. The remaining 50% is invoiced when your site goes live, due within 14 days. Add-ons are invoiced separately, either at kickoff or on completion depending on the add-on.

We accept bank transfer (UK BACS) and card payment via Stripe.

Timeline

Three weeks from kickoff. Kickoff begins when we receive the content brief back from you with the materials we’ve asked for. If your content arrives late, the three-week clock starts when it does. We don’t penalise you for delays on your end — we just can’t build a site without content.

If we miss the three-week delivery for reasons that are our fault (not yours, not anyone else’s), we’ll credit you 10% of your tier price against any add-on or future work.

Revisions

Starter includes 2 rounds of revisions. Professional and Premium include 4. A “round” is a single batch of feedback from you, addressed in one go. Revisions beyond your tier’s allowance are charged at £85/hour, quoted before we start.

Money-back guarantee

We offer a money-back guarantee on the deposit, on these terms:

Before kickoff — full refund of the deposit, no questions asked. If you’ve paid for any add-ons or domain registrations that have already been actioned, those are non-refundable (see below).

During Week 1 — 80% refund of the deposit. We’ve started planning and configuring your site; some of the work is done.

During Week 2 (build week) — 50% refund of the deposit. The site is substantially built by this point.

Week 3 onward — no refund of the deposit. The site is built, the work is done. We will, however, still launch your site and hand it over — you’ve paid for it.

The money-back guarantee applies to the productized website only. Add-ons and third-party costs are handled separately (see below).

What’s not refundable

Once the work has been completed, the following are non-refundable regardless of timing:

  • Custom logo design and brand identity work — once we’ve delivered designs (initial concepts or final files), the work is non-refundable.
  • Copywriting and content — once we’ve delivered drafts, the work is non-refundable.
  • Photography sourcing and stock photography licences — non-refundable from purchase.
  • Domain registration and hosting — paid directly to third parties, non-refundable in line with their terms.
  • Third-party integrations and licences — non-refundable from purchase.
  • Hours already billed on hourly work — non-refundable.


This is how custom and third-party costs work everywhere. We list it explicitly so there are no surprises.

What you own

When the site goes live and final payment clears:

  • The domain, the content, and the deployed site are yours. You own them outright.
  • Logo and brand identity files (if commissioned) — yours, with full usage rights.
  • The codebase — on Starter and Professional, the codebase stays on our infrastructure. You can take the site elsewhere, but you’d need to rebuild it on a different stack. On Premium, you get the source code and full code ownership.

What we own

  • The underlying foundation (templates, configurations, internal tooling) that we use to build every Sable site. We can’t transfer this — it’s how the productized model works.
  • The right to feature your site in our portfolio, case studies, and marketing, unless you ask us in writing not to.

Hosting and ongoing costs

Hosting isn’t included in your tier price. You’ll pay your hosting provider directly — typically £15–£40 a month depending on traffic. We’ll recommend the right setup and help you get configured, but the account and the bill are yours.

Cancellation

You can cancel your order at any time. Refunds follow the schedule above. Any add-ons or third-party costs already incurred remain payable.

We reserve the right to cancel an order if, after kickoff, it becomes clear the project falls outside the productized model (for example, you actually need a custom application or MVP). In that case we’ll refund the deposit in full and recommend our sister brand Foxtrot Digital, who handle that work.

Things we don’t do

To be plain: we don’t write content for illegal activities, build sites for businesses we wouldn’t be comfortable being associated with, or work with anyone whose conduct during the project is abusive to us or the people we work with. If any of this comes up, we’ll cancel and refund according to the schedule above.

Liability

We do our work properly and stand behind it. That said, our maximum liability for any claim arising from your project is capped at the total amount you’ve paid us for that project. We don’t accept liability for indirect, consequential, or business losses (lost profits, lost data not caused by us, business interruption, etc.).

This isn’t us hiding behind small print — it’s the standard limit any sensible web business operates under. If you need broader liability cover, that’s typically handled through your own business insurance, not your web supplier.

Disputes

If something goes wrong, talk to us first — most things are sortable with a conversation. If we can’t resolve it directly, these terms are governed by the laws of England and Wales, and disputes go to the courts of England and Wales.

Changes to these terms

We may update these terms from time to time. The version that applies to your project is the one in effect on the date you placed your order.